Brandon Honda: Celebrating Excellence with the J.D. Power Dealer of Excellence Award

Tampa Bay’s #1 Volume Honda Dealer and Proud Member of the Esteemed Morgan Auto Group

Brandon Honda is thrilled to announce that we have earned the prestigious J.D. Power 2024 U.S. Dealer of Excellence Award. This distinguished certification highlights our unwavering commitment to providing exceptional customer service and an unparalleled car buying experience. As Tampa Bay’s #1 Volume Honda dealer and a proud member of the esteemed Morgan Auto Group, we continually strive to set new standards in the automotive industry.

The Journey to Excellence

The J.D. Power Dealer of Excellence Program recognizes select dealerships that excel in delivering outstanding customer service. This certification is based on high scores from automotive manufacturer customer research and a thorough in-dealership best practices verification visit. Achieving this certification means Brandon Honda has met and surpassed rigorous standards that ensure our customers receive the best possible experience.

Key Criteria for Certification:

• High Customer Satisfaction Scores: Dealerships must rank among the top performers in customer satisfaction areas, as measured by the latest J.D. Power U.S. Sales Satisfaction Index (SSI) Study.
• Best Practices Verification: Dealerships undergo a detailed audit to verify adherence to best practices in sales processes, including transparent pricing, efficient negotiations, fair trade-in valuations, and clear finance and insurance presentations.

“This certification sets us apart, especially coming from such an authority as J.D. Power,” said Sam Raabe, General Manager at Brandon Honda. “Every member of our team contributes to making our customers happy, and this award is a testament to their dedication and hard work.”

Why Choose Brandon Honda?

At Brandon Honda, we believe that purchasing a vehicle should be a seamless and enjoyable experience. Our dealership stands on the pillars of trust, transparency, and unparalleled service. Here are some of the key benefits that set us apart:

1. Seamless Car Purchase Journey

At Brandon Honda, you can navigate the entire car purchase process swiftly and efficiently. From securing the best price to getting credit pre-approval, assessing trade-in values, and viewing monthly payment estimates, everything can be done online. Our user-friendly website makes the entire process transparent and convenient.

2. Real Nationwide Lifetime Warranty

We offer a “Real” Nationwide Lifetime Warranty on every new Honda and the majority of our pre-owned vehicles at no extra cost. This comprehensive coverage provides unlimited time and mileage protection, valid throughout the USA and Canada, giving you peace of mind wherever the road takes you.

3. Expert Financing Solutions

Whether you’re looking for $0 down financing or have faced challenges with loan approvals elsewhere, Brandon Honda is here to help. Our finance team works tirelessly to secure the best loan options, ensuring you drive away with a smile.

4. Top-Tier Service Center

Our state-of-the-art parts and service center operates seven days a week, staffed by certified technicians who treat your Honda with the care it deserves. While your vehicle is being serviced, relax and enjoy a delicious meal, gourmet coffee, or a delightful snack at our Brandon Honda Bistro café.

5. Brandon Honda Advantage Club

When you purchase from Brandon Honda, you gain access to the exclusive Brandon Honda Advantage Club. This program offers over $5000 in benefits and savings, including a 10% discount on services and labor, discounted rates on accessories, complimentary oil changes for your first two visits, and a free car wash with every service visit.

6. Unmatched Community Engagement

At Brandon Honda, we are more than just a car dealership. We are a pet-friendly haven supporting animal rescue and adoption organizations. Our community involvement reflects our commitment to making a positive impact beyond the automotive industry.

A Tradition of Excellence

Brandon Honda’s journey to becoming a J.D. Power Dealer of Excellence is a testament to our dedication to continuous improvement and customer satisfaction. Our dealership has consistently demonstrated a commitment to excellence, which is reflected in our stellar customer reviews and high sales volumes.

Our Success Story

Under the leadership of General Manager Sam Raabe, Brandon Honda has seen remarkable growth. Sam’s innovative sales tactics and focus on customer satisfaction have propelled us to new heights. By involving managers early in the sales process and ensuring a seamless negotiation experience, we have significantly improved our sales and customer satisfaction rates.

Sam’s approach to hiring sales staff who are new to car retailing has also been a game-changer. With 70% of our sales team being new to the industry, they are trained to follow our unique process without any preconceived habits, ensuring a consistent and exceptional customer experience.

Our dealership is also top-rated in Florida on DealerRater, with a score of 4.9 out of 5 from over 1,200 customer reviews. This recognition in a competitive market with nine Honda dealers within a 45-minute drive is a testament to our exceptional service and customer-centric approach.

Leadership and Mentorship

Another key player in our success story is Rachel Van Hart, our Fixed Operations Director. Rachel’s journey with Brandon Honda began in the business development center in 2014, and her passion for the auto industry quickly became evident. She transitioned to a service adviser role in 2015, where her exceptional performance led to rapid promotions.

In 2021, Rachel became our Service Director, and by 2023, she was promoted to Fixed Operations Director. Under her leadership, our fixed operations department has set multiple records. Rachel’s innovative strategies, such as hiring 10 new technicians in three months, have significantly boosted our service department’s performance.

Rachel credits her success to the mentorship from key figures at Brandon Honda. Her commitment to trying new approaches and her focus on employee development have been instrumental in our continued success. Rachel’s leadership embodies the values of Brandon Honda, ensuring we maintain our high standards of customer service and operational excellence.

Visit Us Today!

Experience the unmatched Brandon Honda difference firsthand by visiting us at 9209 E. Adamo Drive, Tampa, Florida 33619. Whether you’re from Riverview, Valrico, Lithia, Sun City Center, Apollo Beach, Plant City, or FishHawk, our dealership is conveniently located to serve you.

Don’t miss the opportunity to elevate your car ownership journey with Brandon Honda. Visit us today and discover why we are Tampa Bay’s #1 Volume Honda dealer and a proud J.D. Power Dealer of Excellence.

At Brandon Honda, we are dedicated to providing an extraordinary vehicle ownership experience.